The first step to a successful marketing campaign is to know who your audience is! Who is most likely to buy your product or service? What is important to them and what drives them to take action? In this workshop, we will walk step-by-step through defining your target market, how to find and connect with your audience online and craft messages that speak to them.
What Will I Learn?
- Defining Your Target Market: Why It’s So Important
- Taking Stock: Reviewing Your Products & Service in Relation to Your Buyers
- Step by Step Walk Through: Mapping out your Buyer Personas
- Top Methods To Finding Your Market Online
- Crafting Your Sales Messages: Position Yourself To Gain a Brand Following
- How Having The Right Message Can Save You Money
- Buyer Persona Worksheet
- Targeting Worksheet
- Before & After Grid Worksheet
Areas of Focus:
- A laptop is strongly encouraged for this workshop.
- We go through different targeting options so attendees may want to visit these sites during the workshop.