Digital Marketing Mastery

Train your in-house team to implement and manage your digital marketing strategy in just 12 weeks.

We help your team build the structures and processes to win at local digital marketing

Digital Marketing Mastery is a 12 week certification program for local businesses that want to utilize effective digital marketing strategies to gain more customers and repeat sales profitably and predictably.

Each week, your team will learn key marketing strategies and get hands-on support while implementing these new strategies from an industry renowned, digital marketing expert.

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Watch this two minute video and see how the mastery program transformed the Ontario Finnish Resthome's online presence.

How the Program Works

Learn via self-paced digital marketing training videos

Get an in-depth understanding of the eight core disciplines of digital marketing.

Get teacher support during weekly Live Labs sessions

Each completed assignment is another step done in your marketing strategy.

Complete the program and get certified

Automatically post credentials to Linkedin, your website and more.

Start crafting your local digital marketing strategy today.

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Meet Your Instructor:

Monique Morrison

Monique has been helping local businesses market their companies digitally and traditionally since 2007. Her mission is to help local businesses Amazon-proof by making enterprise-level marketing methods accessible to everyone.

As a huge supporter of training and educating on all things digital, she hosts webinars, live streams, and more teaching how to properly implement digital marketing.

Through her 10+ years as founder and previous owner of award winning marketing agency Jeronamo Digital Solutions, she was been able to consistently drive revenue growth for clients. She continues to make big waves as a consultant with BigUps Consulting.

Here's what you'll learn...

Module 1: Digital Marketing Foundations
In this module you will learn the core concepts of digital marketing and gain an understanding of the most important piece of a digital marketing strategy, your customer.

By the end of this module you will...
- Map out your customer avatar so you understand who you're selling to and how to create focused messaging for your audience
- Understand the key messaging needed to connect your products and services with your audience and how to effectively communicate your value
- Have a plan on how to move your customers through the eight stages of the customer value journey so you can seamlessly move a stranger toward becoming a brand advocate
Module 2: Funnel Optimization
There are three ways to grow your business; get more customers, get customers to spend more and get customers to spend more frequently. Module two is all about implementing a marketing system that creates ideal sales conversations and ways to maximize revenue.

By the end of this module you will...
- Build the “Perfect Offer” that makes revenue more scalable and predictable
- Create a revenue maximizing plan that can cover the cost of acquisition allowing you to spend more to acquire, serve and support your customers
- Learn ideal after sale touchpoints that drives brand advocacy and a return path of repeat customers
Module 3: Lead Generation & Nurturing
Capturing and nurturing leads is essential in business. That's why module three is one of the most knowledge-packed in the course.
You'll learn how to create a non-stop stream of highly qualified leads and how to nurture them so they convert into profitable customers.

By the end of this module you will...
- Learn the 5 phases of email marketing and understand the goal and sequence of each phase
- Understand how to create an irresistible offer your prospects will happily exchange their contact information for
- Interpret the 15 key elements of a winning landing page design that drives conversions
- Plan a contest that drives highly qualified leads that are begging for your product
- Craft a welcome email series that gets new leads excited about your brand and ready to buy
Module 4: Campaign Planning & Management
Implementing a promotional calendar is key to growing your business profitably and predictably. Module four dives into creating a promotional calendar and project management techniques to launch a campaign.

By the end of this module you will...
- Have a system that efficiently and repeatedly attracts new prospects, converts them into customers, and ascends them to your high-ticket offers with bigger profit margins... no matter your business or industry
- Have a plan of attack that breaks down and organizes your monthly promo calendar that will take full advantage of your email list, without overwhelming or decreasing the value delivered to your customers
- Know how to launch a marketing campaign including how to use a project management software and campaign task list templates to keep everyone on track

Module 5: Social Media & Content Marketing
Learn about creating connections with your audience through content. You'll determine your voice and style, choose your content types and even build out your social media and content marketing plan.

By the end of this module you will...
- Brainstorm fresh content ideas that aligns different types of content with the different stages of the value journey and customer awareness
- Have an actionable social media content plan that creates the right content types for your audience and the platforms they use most
- Know the tools and methods available (both free and paid) that will streamline your content creation process
- Understand the steps needed to take to have a winning Google My Business listing
Module 6: Digital Advertising
Module six is all about putting together your marketing plan and learning how to run paid traffic and retargeting on platforms like Facebook, Instagram and Google.

By the end of this module you will...
- Know how to build ads across multiple platforms such as: Facebook, Instagram, YouTube, and Google
- Be able to identify important KPIs and how to test, troubleshoot, optimize, and scale your paid traffic campaigns
- Complete a proper set up of your Meta Business Manager account including pixel tracking, custom audiences, retargeting ads in your Facebook and Google Ads account
Module 7: Brand Management & Partnerships
Amplify word of mouth marketing with loyalty, affiliate and partner programs that turn your best customers and alliances into promoters of your products and services.

By the end of this module you will...
- Have a review and testimonial collection process in place
- Understand how to leverage affiliate and loyalty programs to increase new and repeat customers
- Identify potential partnerships that will work to put you in front of your ideal customers
- Identify three potential partnerships for a cross-promotion social campaign
Module 8: Tracking KPIs
Marketing that is not tracked cannot be improved. In module eight, you will learn about the metrics that matter for tracking success, how to calculate and predict campaign success as well as how to create and track your businesses growth goals.

By the end of this module you will...
- Create a "Focus 3" action plan that is directly tied to your business goals
- Understand the metrics that matter to your business's success and how to find them
- Set up your Growth Scorecard so you can track and prioritze your growth goals
- Have a library of "Success Calculators" that you can use to predict or track the success of your paid traffic campaigns
- Analyze your current marketing financials and create a growth goal that is directly tied your metrics based on your business type

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We're with you through every stage of your digital marketing journey

When it comes to learning any new skill, there's a time to learn and a time to implement. At Success with Digital, we support you through both phases so that you can get the guidance and feedback you need to implement, assess and improve your local digital marketing strategy.

Included in this program:

Full access to the Digital Marketing Mastery academy including eight learning modules for up to three team members
Lifetime access to weekly Live Labs where students can get support from industry leading digital marketers
Unlimited access to the student forum for posting questions and getting feedback
High performing turnkey templates, worksheets and task lists in each module of the program
As a Mastery student, you get complimentary access to all of our workshops

Plus, upon successful completion of the program, you will also receive:

A badge that can be hosted on your website, email signature, and LinkedIn profile
A digital, printable certificate suitable for framing

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or click here to pay in 3 easy monthly installments of $1665.

See the value our past students received from the digital mastery program.

FAQs

01. what do i get?

You will receive lifetime access to the 8 pre-recorded courses with assignments that walk you through implementing a winning digital marketing strategy for your unique business plus access to weekly teacher-led Live Lab calls and the student forum.

02. Are the courses taught live?

You'll receive access to pre-recorded video tutorials via the Digital Marketing Mastery academy. You will be able to attend our Live Labs to ask questions and get feedback in real time but the course content is self-paced videos.

03. Are there any additional costs?

We want digital marketing to be accessible to everyone and we cover both free and paid methods and softwares when making recommendations throughout the course. With that said, there may be additional costs outside of our course fee if planning to run paid ads or use tools with subscription fees. (These are not required.)

04. will i be able to ask the instructors questions?

Yes! You will be able to ask instructors questions during our Live Labs sessions as well as in the student forum where instructors and other students will answer.

05. how many team members can access the program?

You can give up to three team members access to the program. Additional seats and seat transfers are an additional fee.

05. who is this course not for?

If you do not serve a local audience this course is not for you. This course works for businesses that sell online and in person but market to local communities.

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