Workshop

Beginner-Friendly

Create a Customer Avatar to Reach Your Ideal Customer

This easy-to-use worksheet will help you identify and better understand your target audience's goals, motivations, and turn-offs.

Government grants may be available to cover ⅚ of the cost of having your team trained. 

In this playbook, you'll create a Customer Avatar Worksheet (a one-page document that has everything you need to know about your best customers). This will give you a better understanding of who your ideal customers are and the best avenues to reach them, all while reducing the amount of guesswork.

What will I learn?


  • Understand the objective of creating a customer avatar

  • Define who you want to attract to your business

  • Name your customer avatar

  • Understand your avatar's goals and values

  • Gather your avatar's sources of information

  • Know your avatar's challenges and pain points

  • Determine your avatar's objections and roles

  • Fill in your avatar's personal information

  • Find out more details about your avatar

  • Update your avatar

Includes:


  • Customer Avatar Worksheet

Areas of Focus:

Strategy

Requirements:


  • A laptop with WIFI capabilities is required.


Interested in holding this workshop topic?

Get in touch with a team member today by filling out the form below or scheduling a discovery call.

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