AI CERTIFICATION · AI-ENABLED MARKETING SPECIALIST · MARKETING OS
Stop letting your marketing fall through the cracks. In 12 weeks your staff learn the Marketing OS, a proven marketing system, and how to run every part of it with AI. Your marketing gets done every week, in a fraction of the time, and your business grows like a well-oiled machine.
TRUSTED BY PROGRAMS AND INSTITUTIONS
FOR BUSINESS OWNERS
What changes when your staff have a proven marketing system, and AI to run it.
BeforeYou have big plans for your marketing, but campaigns get planned and never launched because the day-to-day work always wins.
AfterYour staff run a marketing system on a schedule, and AI does the first draft, so campaigns go out on time.
BeforeWhen you’re busy, marketing stops. When the work dries up, you scramble to find the next customer.
AfterMarketing runs every week, busy or not, so new customers keep coming in and the slow months stop catching you off guard.
BeforeWriting a campaign, planning a promotion or making sense of the numbers takes time your team simply doesn’t have.
AfterWith AI, your staff draft, plan and report in a fraction of the time, so the same team gets far more done.
BeforeMarketing lives in one person’s head, everyone does it differently, and nothing is written down.
AfterOne proven system your whole team follows, with AI built into every step, so growth is predictable and nothing depends on one person.
LET’S BE HONEST
What business owners tell me before their staff start the course.
…the campaigns get planned, then the real work takes over and they never launch.
Busy months, no marketing. Slow months, a mad scramble for customers.
Everyone is doing something different, and none of it is moving the business forward.
…but I don’t have the time to figure out how it fits, so we keep putting it off.
Businesses that put AI to work in their marketing now will do more with the same team. Every month without a marketing system, and without AI to run it, means customers you didn’t reach and hours your team didn’t get back.
WHAT ABOUT YOUR PEOPLE?
A lot of staff worry that AI is coming for their jobs. It isn’t. It takes over the time-sucking admin nobody enjoys, so your people can focus on the work that actually grows your business.
AI handles the monotonous work: first drafts, summaries, data entry and reports. The hours that used to disappear come back.
With the busywork gone, your staff spend their time on ideas, customers and campaigns, the work they were hired for.
Their energy goes into the levers that drive growth and expansion, not the tasks that keep the business standing still.
The result is staff who feel more confident and more valuable, and a business that grows because of them.
MY APPROACH
I’ve taught this framework to hundreds of businesses, and I run four businesses on it. In the certification nobody practises on made-up examples. Every assignment is hands-on practice on real marketing work for your business, so your team learns by doing.
Most marketing courses
The AI Certification
A 2-hour class: the week’s milestone, and how to do it with AI.
Apply it to your own business, using the worksheet and AI prompts.
An optional 1-hour lab to get unstuck while the work is in progress.
Each assignment is completed before the next class.
LEARNING OUTCOMES
Every skill is practised on real marketing work for your business, not a made-up example.
Knows exactly who you serve and what to say to them, with AI doing the heavy research in minutes instead of weeks.
Maps the funnels, offers and lead magnets that turn strangers into customers, then uses AI to launch the landing pages and copy in days, not months.
Plans promotions and turns out content, emails, social posts and ads in your brand voice, without the blank-page struggle.
Makes sure customers find you in search and in AI answers, with business listings and pages that keep working for you.
Builds the welcome emails, sales follow-up, review requests and referrals that run in the background, so no lead or happy customer slips away.
Reporting finally gets done: automated reports pull the numbers that matter, so it’s never a question what’s working, and the next move is clear.
THE CURRICULUM
Everything is built around your customer value journey and core offer, and all the software needed for the coursework is provided. Each week: a 2-hour live class on Tuesday, then an optional 1-hour lab on Thursday. Classes are recorded.
With AI: AI-assisted customer research and drafting, plus what never goes into a prompt.
Hands-on: Your customer avatar, core message and statement of value, written and used in every asset your team builds after this.
With AI: AI audits everything you have and sell: places each asset and offer in a stage of the journey, flags what’s active, what can be brought back to life and what’s planned, then runs a gap analysis and generates creative ideas for the stages that are thin.
Hands-on: Your customer value journey, mapped around your core offer, with every asset placed by stage and status and the gaps filled with new ideas. Every week after this builds on it.
With AI: Offers, hooks and bonus stacks drafted and tested with AI, with the copy written to make each offer hard to refuse.
Hands-on: Setting up your entry-point offer and sales funnel, with the offer copy written, using industry-leading tools.
With AI: Lead magnets and landing pages built and launched fast with AI, plus after-sale copy.
Hands-on: Building a lead magnet and landing page with the copy written, plus after-sale touchpoints.
With AI: Conversation AI that answers and manages your email, text messages, social messages and review replies.
Hands-on: Setting up AI-assisted replies across email, text, social and reviews, plus your email flows and welcome series.
With AI: Promotions planned, and promotional emails drafted, with AI.
Hands-on: Setting up your sales pipeline and follow-up, a promotional calendar, and drafting your first promotion’s emails.
With AI: Your brand voice guide drives AI-created written posts, images, graphics and short videos, created and scheduled in a fraction of the time.
Hands-on: A content plan, your first blog post, and a batch of social content created and scheduled.
With AI: AI helps audit and fix technical SEO, and structure your content so search engines and AI tools find and recommend you.
Hands-on: A technical SEO audit and fixes, updated business listings, and pages structured to show up in AI answers.
With AI: Ad copy and creative variations, audience planning, and AI-assisted testing, scaling and reporting to decide what to grow.
Hands-on: Setting up a first ad campaign and retargeting audiences, with tests and reporting to decide what to scale.
With AI: Automated reports that pull your numbers, with AI turning them into insights.
Hands-on: A growth scorecard, and setting up automated reports to track it.
With AI: Review responses and testimonial requests drafted with AI; the funnel math worked through.
Hands-on: Setting up review and testimonial requests, and working through your funnel numbers.
With AI: AI used to prioritize the next 90 days.
Hands-on: Your 90-day action plan, to keep applying the Marketing OS with AI after the course.
ENROL IN THE CERTIFICATION
The certificate is earned, not handed out: each person completes all 28 assignments, handed in before the following week’s class.
Are you a Canadian employer? Most provinces have a job grant that can help pay for your team’s training.
Enrol your team for only
$4,497today, plus applicable taxes
Or 3 bi-weekly payments of $1,499
Enrol in Winter 2027Live online. Every class recorded.
Ask about the certification Schedule a 15-min callPICTURE THIS
FROM TEAMS WE’VE TRAINED
“We were able to immediately implement the content that we learned on a weekly basis. Success with Digital taught us the skills to succeed… Our numbers show it.”Heidi Schell & Margaret GardnerOntario Finnish Rest Home Association
She continually goes above and beyond my expectations during our training and implementation sessions to make sure I understand the topic and methods being taught.
“The video recorded classes were such a great tool. I was able to go back and review on my own time and implement the skills learned.”Sheri TuckErgo Office Equipment
YOUR INSTRUCTOR
I’ve been teaching since 2016 and have trained in-house teams such as Christie’s RV. I teach the way people actually learn a tool: live demonstrations, real tasks, and practice in their own work.
QUESTIONS
No problem, even complete beginners do well. I walk your team through every technical step in plain, easy-to-follow language, and AI makes each one much easier to put in place. They learn the why from me, then use AI to make the how that much faster.
A 2-hour live class each Tuesday for 12 weeks, plus an optional 1-hour lab on Thursdays. The weekly assignment is real work for your business, so the time goes straight into your marketing.
Each enrolment includes 3 seats. After you enrol, you can add more seats in your course portal for $847 each, up to 10 people. For a team of more than 10, talk to our team about private team training.
Live classes are Tuesdays, 10 am to 12 pm Eastern Time, for 12 weeks. The optional labs are Thursdays, 1 to 2 pm Eastern Time. Every class is recorded, and the recordings, your schedule and your assignments are all in your course portal.
No. AI takes over the repetitive admin people dislike doing, so they can focus on creative work and the things that grow your business. The course is designed to make your people more valuable, not to replace them.
That’s one of the first things we cover: what’s safe to put into AI tools, what isn’t, and simple rules your team can follow so everyone works the same careful way.
That’s the point. Every assignment is hands-on practice on your own marketing, so by week 12 your team has real experience with industry-leading tools and knows how to keep applying what they’ve learned.
No. All the software and tools your staff need to complete the coursework are provided for the length of the course, so their hands-on practice is with real tools, not just theory.
They will, and that’s fine. I teach methods that work across common AI tools, not one vendor’s product, so your team can judge and use new tools as they arrive.
Possibly. Most provinces and territories have a job grant that helps employers pay for staff training, like the Canada-Ontario Job Grant. Use “See if you qualify” on this page, tell me your province, and I’ll walk you through what’s available. Funding is not guaranteed.
You can still enrol your team directly in the next cohort. Nothing is owed for grant-funded training until your application is approved.
You have 30 days from purchase to review the training and ask for a refund. Details are in the refund policy.
Yes. Business owners and individuals can enrol directly and earn the same certificate. The grant is only for employers who apply and are approved.
Yes. Live sessions run online and are recorded, and for teams I can deliver the course on site, wherever you are. Travel expenses for on-site training are additional.
ENROL
Tell me who you’d like to train. I’ll confirm the fit, walk through funding, and send a clear quote and start date.
Prefer to talk? 705-410-7383