In order to gain a customer you first must be on their radar. This is an obvious first step.
This is often achieved through advertising, blog posts, social media or any other channel that puts your products and offers in front of your ideal customers.
Rate your business' current effectiveness in generating awareness.
Rating options: 5 = Best In Class, 4 = Above Average, 3 = Average / Industry Standard, 2 = Functional, 1 = Very Poor / Non-existent