Workshop

Beginner-Friendly

Mapping Out Your Buyer Personas

so you can connect with your audience, sell more and build a better brand

Government grants may be available to cover ⅚ of the cost of having your team trained. 

This exercise will impact virtually every aspect of your marketing and sales process including…

  • Content Marketing – What blog posts, videos, Lead Magnets, etc. should you create to attract and convert your buyer persona?

  • Paid Traffic – Which ad platforms should you buy traffic from and what targeting options should you use?

  • Product Creation – What solutions is your buyer persona searching for?

  • Copywriting – How should you describe offers in your email marketing, ads and sales letters in a way that compels your buyer persona to buy?

  • Email Marketing – Which buyer persona should receive a specific email marketing campaign?


… and that’s just scratching the surface. Any part of the marketing and sales process that “touches” the customer (which is pretty much EVERYTHING) will improve when you get clear on your buyer persona.

What will I learn?


  • Understand the objective of creating a customer avatar

  • Define who you want to attract to your business

  • Name your customer avatar

  • Understand their goals and values

  • Mapping your customer avatar data

  • Using buyer personas to create meaningful marketing campaigns

Includes:

The customer avatar worksheet and guidance to complete it.

Areas of Focus:

Strategy

Requirements:


  • There are no requirements for this workshop. Maybe just an open mind, pen and paper. :)


Interested in holding this workshop topic?

Get in touch with a team member today by filling out the form below or scheduling a discovery call.

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