Workshop

Intermediate

Introduction to Retargeting Campaigns

The step-by-step plan to dynamic Facebook re-targeting using Website Custom Audiences

Government grants may be available to cover ⅚ of the cost of having your team trained. 

Running traffic is exciting. When you do it right — you acquire customers at breakeven or better…the most important function of your business. Let us introduce you to the world of remarketing and sales funnels for local businesses. The real power in digital advertising is in retargeting customers and prospect based on their past behaviour. In this section you’ll learn to set up a full-funnel retargeting system that brings people back to content and offers again and again.

What will I learn?


  • What is retargeting and why it works

  • Using retargeting to maximize results

  • Segmentation by visitor activity

  • Full Funnel Retargeting

  • Video Retargeting and how to use it to your advantage

Includes:

Step-by-step training on how to create custom audiences, conversions and Facebook re-marketing campaigns.

Areas of Focus:

Paid Traffic, Social Media

Requirements:


  • A laptop with WIFI capabilities and a modern browser (Google Chrome is strongly suggested.)

  • A live website with a Facebook pixel installed- Strongly recommended but not required. You can still learn the concepts. Having a live website that you have access to edit or already have a Facebook pixel installed will allow you to implement during the training.

  • Facebook ad account- Although the concepts learned in the workshop will carry across all marketing platforms, we will be using the Facebook Ads Manager to set up the website custom audiences and remarketing campaigns.


Interested in holding this workshop topic?

Get in touch with a team member today by filling out the form below or scheduling a discovery call.

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