Workshop
Beginner-Friendly
Introduction to Email Marketing for Local Businesses
Learn how to create an email marketing strategy that drives sales and conversions.
Government grants may be available to cover ⅚ of the cost of having your team trained.
Email Marketing is the king of all marketing bringing in a $38 ROI (return on investment) for every $1 spent. WOWZAS! But inundating your list with sales pitch after sales pitch can turn your list cold before you even realized where you've gone wrong. In this workshop we cover how to send emails that will drive brand engagement, stickiness and in turn more long term sales.
What will I learn?
- The different types of emails that drives action and sales
- How to grow your lists
- How to segment your lists
- Different providers and the pros and cons of each
- CAN SPAM laws and how to abide by them
- Important elements of every email
Includes:
- Email Marketing Calendar Worksheet
- Email Asset Checklist
Areas of Focus:
Email Marketing
Requirements:
- You need to have a computer for this workshop. Tablets and smart phones are not ideal.
- Having an email marketing platform account is not necessary but encouraged. (You can get a MailChimp account for free.)
Interested in holding this workshop topic?
Get in touch with a team member today by filling out the form below or scheduling a discovery call.
