Workshop

Beginner-Friendly

Copywriting Basics

To survive today, companies need direct-response copy that gets people to take specific, measurable actions — driving them to make purchases or become sales leads

Government grants may be available to cover ⅚ of the cost of having your team trained. 

Copywriting encompasses offline media such as direct-mail letters, print ads, etc., as well as online marketing tactics such as emails, web pages, paid search ads, etc. In this workshop, you’ll discover proven copywriting techniques that grabs attention, sets you apart, and SELLS.

 

What will I learn?


  • What is copywriting?

  • The rules of selling

  • How to define your prospect and connect with them

  • What's your big idea?

  • The successful sales letter formula

Includes:


  • Prospect Profile Worksheet

  • Research Checklist

Areas of Focus:

Content Creation, Content Marketing, Copywriting

Requirements:

A laptop is not required for this workshop but is encourage.

Interested in holding this workshop topic?

Get in touch with a team member today by filling out the form below or scheduling a discovery call.

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