An Introduction to Facebook Ads

Learn the fundamentals of the running a proper ad campaign

Available Format(s): In-person, Virtual, Group, Private Team Training


In this foundational Facebook Ads workshop you will learn the basics of running a Facebook ad including the Ad Manager, targeting your audience and an overview of the different ad types and when to use each one. We will also cover which two campaigns to run together to get the most impact on a limited budget.

Looking to get started with Facebook Ads? Or maybe you’ve boosted a few posts but haven’t received the return on investment you were hoping? If this sounds like you, our Introduction to Facebook Ads workshop is just what you need.

What Will I Learn?

  • Facebook Ads for Local Businesses: An overview of how they work
  • The Ads Manager: The important areas & what they do
  • Facebook Ad Types: The different types & when to use them
  • Setting Up Your First Campaign – Step by step creation of your first ad
  • Facebook Compliance


  • Buyer Persona Worksheet
  • Campaign Planner

Areas of Focus:

Interested in holding this workshop topic?

Get in touch with a team member today by filling out the form below or scheduling a discovery call.

Training 3 or more people?

Get access to a dedicated Team Concierge and Team Management Admin panel.


  • A laptop is required if you are planning to follow along and create your first campaign.
  • Access to Facebook and a Facebook Ads Manager account is also required. (It’s free to sign up, see here: ).