Workshop
Intermediate
Advanced Facebook Ads
Learn why paid traffic is a critical component of digital marketing
Government grants may be available to cover ⅚ of the cost of having your team trained.
Customers are the life-blood of any business. It sounds cliché, but it’s true. But how do you take a message to the unwashed masses and convert strangers into friends without breaking the bank? In this workshop, you’ll learn how to leverage Facebook to not only grow your customer base...but to grow your customer base at a PROFIT.
What will I learn?
- You’ll learn why paid traffic is a critical component of your digital marketing mix.
- You’ll learn the 3-step traffic system that automates relationship building and turns cold prospects into brand evangelists.
- You’ll learn the different advertising goals you can achieve on the Facebook ad platform, how to laser-target your ideal customer and how to write compelling ad copy.
- You’ll learn to set up a full-funnel retargeting system.
- What steps do you take when your traffic campaigns aren’t working the way you hoped? You’ll also learn the four changes you can make to get your paid advertising campaigns back on track.
Includes:
- Buyer Persona Worksheet
- Ad Campaign Planner
- Remarketing Walthrough eBook
Areas of Focus:
Paid Traffic, Social Media, Facebook
Requirements:
- A laptop is required.
- Access to Facebook and a Facebook Ads Manager account is also required. Be aware that you should have working knowledge of Facebook Ads Manager and have run Facebook ads in the past. In order to effectively use remarketing techniques, you should have a Facebook Pixel installed on your website (See here:
Interested in holding this workshop topic?
Get in touch with a team member today by filling out the form below or scheduling a discovery call.
