In this workshop, we will cover the 10-step approach to crafting a marketing campaign. When done right, crafting a marketing campaign based on using these ten steps will help you start to produce high quality leads and customers that will help you and your business grow.
If you’re new to AdWords and think it can help your grow your business… if you’ve been struggling trying to manage your own campaigns… or if you’re a local business owner and have been running an AdWords Express campaign and leaving things in Google’s hands (which can be a very dangerous place to be!)… this course will be well worth your time.
It’s going to take you through the process of setting up a basic AdWords Search campaign – the RIGHT way. A way that’s designed to give you the best chance of putting more money in your pocket than Google’s pockets.
Running traffic is exciting. When you do it right — you acquire customers at breakeven or better…the most important function of your business. Let us introduce you to the world of remarketing and sales funnels for local businesses. The real power in digital advertising is in retargeting customers and prospect based on their past behaviour. In this section you’ll learn to set up a full-funnel retargeting system that brings people back to content and offers again and again.
Customers are the life-blood of any business. It sounds cliché, but it’s true. But how do you take a message to the unwashed masses and convert strangers into friends without breaking the bank? In this workshop, you’ll learn how to leverage Facebook to not only grow your customer base…but to grow your customer base at a PROFIT.
In this foundational Facebook Ads workshop you will learn the basics of running a Facebook ad including the Ad Manager, targeting your audience and an overview of the different ad types and when to use each one. We will also cover which two campaigns to run together to get the most impact on a limited budget.
Looking to get started with Facebook Ads? Or maybe you’ve boosted a few posts but haven’t received the return on investment you were hoping? If this sounds like you, our Introduction to Facebook Ads workshop is just what you need.