Introduce students to the eight core principles of modern digital marketing so that they can gain a full practical understanding of the concepts and strategies required to apply for CDMP practical exam.
Digital Marketing Mastery Certificate Program
Government grants may be available to cover ⅚ of the cost of having your team trained.
What will I learn?
During this nine week certification program, your team will learn to assess your current marketing situation, map out a digital marketing plan for your business that aligns with set revenue/growth goals and the skills needed to implement the plan. The class is designed for companies that want to have a complete, holistic understanding of the eight critical aspects of Digital Marketing.
As the name would suggest, it’s less about “specializing” and more about overall “mastery” of digital marketing. Each unit is taught by an industry expert in-person or online (at your choice) and facilitated each week by a live instructor in a true, small group, classroom-style format.
In addition to the core training modules there are also weekly live Instructor-led Q&A sessions and discussions relating the course material to real-life business scenarios.
A total of five team members can participate in the private team training (1 certificate trainee and up to 4 additional teams member can audit the course).
A total of three team members can attend the group team training. ( 1 certificate trainee and 2 additional team member can audit the course).
Course Details & Description
Week 1 - Orientation & Assessment
Walk through of the course materials and complete an initial 73 point marketing assessment. On a high level, you'll learn about each type of marketing type, look at which types of marketing you've implemented in the past and assess whether those marketing efforts were a success and why. It is best if all key team members can attend this session.
Week 2 - Unit 1: Conversion Funnels & Customer Value Optimization
Objective: You’ll learn how to architect a “conversion funnel” that gives businesses exactly what they want: MORE customers, that are MORE valuable, all while spending LESS to acquire them.
Week 3 - Unit 2: Content Marketing Mastery
Objective: You’ll learn our "Value First" content plan that transforms ice cold prospects at the top of the funnel (TOFU) into loyal buyers of even your most expensive products and services at the bottom of the funnel (BOFU). You'll also learn how to leverage "other people's content" to generate free, organic leads while simultaneously building your brand's value and authority.
Week 4 - Unit 3: Paid Traffic & Customer Acquisition Mastery
You'll gain the skills you need to help brands and businesses leverage paid traffic channels such Google, Facebook, Twitter, YouTube and other demand-gen platforms to grow their customer base.
Week 5 - Unit 4: Social & Community Mastery
You’ll learn to assess business goals and employ sound social media marketing practices to meet those goals. You'll also be trained on the most up-to-date social media marketing practices that work TODAY, and will continue to work TOMORROW.
Week 6 - Unit 5: Email Marketing Mastery
You’ll learn the three types of email campaigns and how and WHEN to use them. You'll also learn how to architect the perfect promotional calendar, and how to use automated email marketing to literally "sell while you sleep".
Week 7 - Unit 6: Search Marketing Mastery
Learn how to leverage search channels such as Google, Amazon and even local channels such as Yelp to ensure that your brand gets found...and that when it's found the message your prospects see is a positive one.
Week 8 - Unit 7: Analytics & Data Mastery
You'll learn how to setup a basic analytics plan, and determine the key metrics that your
brand needs to track on a daily, weekly and monthly basis. You'll also learn how to setup simple dashboards that alert your brand to potential problems and opportunities BEFORE it's too late.
Week 9 - Unit 8: Optimization & Testing Mastery
You'll learn a repeatable process that increases converting actions from the traffic you already have by leveraging assets you’ve already created. In short, you'll be able to produce immediate results...making you immediately valuable to any business or brand.
What you'll get:
- Digital Marketing Marketing Certificate Program
- 9 Weekly Learning Sessions (1-3 hours per session) plus Homework
- 9 Lessons
- 28 Handouts
- 8 Quizzes (one for each module)
Plus, upon successful completion of the course & all exams you will also receive:
- A badge that can be hosted on your website, email signature, and LinkedIn profile…
- A digital, printable certificate suitable for framing…
- Ability to complete the CDMP practical exam
Upcoming Start Dates
Private Team Training:
Start dates and session schedules are flexible based on team requirements.