Become an Email Marketing Expert

Government grants may be available to cover ⅚ of the cost of having your team trained. 

How to use advanced email marketing strategies to massively monetize any email list… and increase engagement with your subscribers

What will I learn?

  • How to create the PERFECT promotional calendar for your business… (Do this right and you’ll see revenue AND engagement hockey stick straight up!)
  • How to make sure your emails actually make it to the inbox… (HINT: practice poor list hygiene and your deliverability will suffer.)
  • How to use proven tricks to get MORE opens and MORE clicks from even your most engaged and loyal subscribers…
  • Which goals and metrics you should be tracking on a day to day basis to measure your Email Marketing success…
  • List “CPR”… How to clean and revive dead (or nearly dead) email lists and get them opening and clicking again!
  • …And much, much more.

Course Details & Description

Module 1: The Role of Email Marketing

  • 1.1 - Meet Your Instructor
  • 1.2 - The Role of Email Marketing
  • 1.3 - Understanding The THREE Different Types of Email
  • 1.4 - The TWO Send Types
  • 1.5 - Email Marketing & List Building

Module 2: Creating Your Promo Calendar

  • 2.1 - The Role of Your Marketing Calendar
  • 2.2 - Gathering Your Promotional Assets
  • 2.3 - Creating Your 30 Day Calendar
  • 2.4 - Creating Your 90 Day Calendar

Module 3: Email Campaign Creation

  • 3.1 - Email Campaigns Explained
  • 3.2 - Storyboarding Your Indoctrination Campaign
  • 3.3 - CASE STUDY
  • 3.4 - Storyboarding Your Engagement Campaign
  • 3.5 - Storyboarding Your Ascension Campaign
  • 3.6 - Storyboarding Your Consumption Campaign
  • 3.7 - Crafting a Upsell Campaign
  • 3.8 - Storyboarding Your Segmentation Campaign
  • 3.9 - CASE STUDY: Best Buy
  • 3.10 - CASE STUDY: Kate Spade
  • 3.11 - Storyboarding Your Re-Engagement Campaign
  • 3.12 - CASE STUDY: Re-Engagement Campaign
  • 3.13 - CASE STUDY: Win Back Campaign

Module 4: Email Copywriting & Design

  • 4.1 - Harvesting Proven Sales Copy
  • 4.2 - The FOUR Reasons People Buy
  • 4.3 - Points of Belief
  • 4.4 - Crafting Your Subject Lines
  • 4.5 - Crafting Your Body Copy
  • 4.6 - Queuing the Click

Module 5: Optimizing Opens & Clicks

  • 5.1 - Getting More Opens
  • 5.2 - Getting More Clicks

Module 6: Tracking & Measuring Results

  • 6.1 - Benchmarking Your Results
  • 6.2 - What to Track and When to Track it!
  • 6.3 - DEMO: Email Stats Tracking Sheet

Module 7: Email Deliverability

  • 7.1 - 3 Ways to Prove You’re NOT A SPAMMER
  • 7.2 - Your Mailer Reputation
  • 7.3 - Your Sender Infrastructure
  • 7.4 - Your Subscriber Engagement
  • 7.5 - Monitoring & Tracking Deliverability

What you'll get:

  • The Email Marketing Mastery Course 7 Core Modules
  • 46 Lessons
  • 4 Handouts
  • 7 Quizzes (one for each module)

Plus, upon successful completion of the course & all exams you will also receive:

  • A badge designating you as a Certified Email Marketing Specialist that can be hosted on your website, email signature, and LinkedIn profile…
  • A digital, printable certificate suitable for framing…
  • Status and recognition as a Certified Email Marketing Specialist.

Upcoming Start Dates

Private Team Training:

In-Person Training:

**We are not currently offering in-person certifications.**

Start Dates:

Start dates and session schedules are flexible based on team requirements.

Group Training:

Online Training:

1 Full Day
Tuition: $995

Start Dates:

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