Become a Social Media Manager

Government grants may be available to cover ⅚ of the cost of having your team trained. 

The step-by-step plan for tracking, measuring, and monetizing social media

What will I learn?

  • The “Social Success Cycle” framework that gives you instant clarity on the 4 categories of social media marketing activities (and the category every business should begin with).
  • The “10-Minute Social Media Audit” that immediately identifies gaps in your social media marketing so you can close them.
  • How to recognize and leverage the strength (and avoid the weakness) of both “Seeker” and “Engagement” social media channels.
  • The “Feedback Loop” process that exponentially increases the impact of social media marketing on product/service development, customer service and content creation.
  • The simple 3-Step Social Media Customer Service Plan to deploy when dealing with angry customers on public social channels.
  • How to use content & social media to intersect with “The Customer Journey” from the Awareness to Conversion stage.
  • …And much, much more.

Course Details & Description

Module 1: Start Here

  • 1.1 - From The Author
  • 1.2 - Social Success Cycle
  • 1.3 - Social Media Marketing Goals
  • 1.4 - The Customer Avatar
  • 1.5 - Which Social Media Channel Is Right For You
  • 1.6 - Engagement vs Seeker Channels
  • 1.7 - 10 Minute Social Media Audit
  • 1.8 - Social Media Dont’s
  • 1.9 - When to Automate

Module 2: Social Listening

  • 2.1 - Why Listen?
  • 2.2 - Social Listening Goals
  • 2.3 - Social Listening Tools
  • 2.4 - Social Listening Metrics
  • 2.5 - Social Listening Setup
  • 2.6 - Social Listening Keyword Planning
  • 2.7 - Tool Demo: Keyword Alert Setup
  • 2.8 - Listening Without Paid Tools
  • 2.9 - Using A Feedback Loop
  • 2.10 - Tool Demo: Tag And Task Setup
  • 2.11 - The 3-Step Social Customer Service Plan

Module 3: Social Influencing

  • 3.1 - Why Influence?
  • 3.2 - Social Influencing Goals
  • 3.3 - Social Influencing Tools
  • 3.4 - Social Influencing Metrics
  • 3.5 - Growing Social Profiles
  • 3.6 - Social Media Bouncing
  • 3.7 - Social Media Topic Map
  • 3.8 - 7 Blog Post Templates
  • 3.9 - Socializing Blog Content
  • 3.10 - Step 1 - Splinter
  • 3.11 - Step 2 - Visualize
  • 3.12 - Step 3 - Broadcast
  • 3.13 - Step 4 - Tag
  • 3.14 - Step 5 - Monitor
  • 3.15 - Step 6 - Schedule
  • 3.16 - Tool Demo - Edgar
  • 3.17 - Defeating The “Social Fire Hose”
  • 3.18 - Tool Demo - Facebook’s Boost Post Function
  • 3.19 - What’s Your SOP?

Module 4: Social Networking

  • 4.1 - Why Network?
  • 4.2 - Social Networking Goals
  • 4.3 - Social Networking Tools
  • 4.4 - Social Networking Metrics
  • 4.5 - What Is Media?
  • 4.6 - Long Tail Media Outreach
  • 4.7 - What Does Long Tail Media Want?
  • 4.8 - Networking By Topic Map
  • 4.9 - The “Short List”
  • 4.10 - Reverse Media Outreach
  • 4.11 - Staying Compliant

Module 5: Social Selling

  • 5.1 - Why Selling?
  • 5.2 - Social Selling Goals
  • 5.3 - Social Selling Tools
  • 5.4 - Social Selling Metrics
  • 5.5 - The Value First Strategy
  • 5.6 - Value First Offers
  • 5.7 - The Customer Journey
  • 5.8 - Content Segmentation
  • 5.9 - Segmentation + Retargeting
  • 5.10 - DEMO: Setting Up A Segmented Website
  • 5.11 - Content + Social Media + Ad Retargeting
  • 5.12 - Putting It All Together

What you'll get:

  • The Social & Community Mastery Course
  • 6 Core Modules
  • 62 Lessons
  • 9 Handouts
  • 5 Quizzes (one for each module)

Plus, upon successful completion of the course and all exams you will also receive:

  • A badge designating you as a Certified Social & Community Manager that can be hosted on your website, email signature, and LinkedIn profile…
  • A digital, printable certificate suitable for framing…
  • Status and recognition as a Certified Social & Community Manager.

Upcoming Start Dates

Private Team Training:

In-Person Training:

**We are not currently offering in-person certifications.**

Start Dates:

Start dates and session schedules are flexible based on team requirements.

Group Training:

Online Training:

1 Full day
Tuition: $995

Start Dates:

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