Become a Search Marketing Expert

Government grants may be available to cover ⅚ of the cost of having your team trained. 

A step-by-step plan for generating free organic traffic from the web’s top search engines

What will I learn?

  • The 7-Point “Search Health Audit Checklist” that trains you to identify and remove crippling search issues. (Keyword research, content, and link building are useless until you remove these problems.)
  • The 14-Point “Web Page Optimization Checklist” you’ll apply to every important page on your website. (Get pages ranked by hunting down and fixing issues, like keyword cannibalization, page redirect issues and dynamic URL parameters.)
  • 8 natural ways to build authoritative backlinks to your website, so you can get your site ranked for the keywords that matter without feeling “icky” about it.
  • How to leverage search on every platform that matters from YouTube and Pinterest to Google and Bing. (There’s big money to be made by understanding how search works on platforms outside of Google.)
  • How to use UXO and RXO best practices to build a “white hat,” sustainable search strategy that plays by post-Penguin and Panda rules.
  • How to use the Intent-Based Keyword Research Planner to make your products and services discoverable when your prospects are in the mood to buy.

Course Details & Description

Module 1: Start Here

  • 1.1 - From the Instructor
  • 1.2 - The Content of this Course
  • 1.3 - The Certification Exam
  • 1.4 - The State of Search
  • 1.5 - The 3 Players
  • 1.6 - Discoverability & Availability
  • 1.7 - What are Search Queries?
  • 1.8 - Search Marketing Goals
  • 1.9 - Intro to Earned Media & Link Building
  • 1.10 - Intro to UXO & RXO
  • 1.11 - Intent Based Search Optimization (IBSO)

Module 2: Intent, Context, & Assets

  • 2.1 - The Big Picture
  • 2.2 - How We Use Search Engines
  • 2.3 - The Tyranny of Physical Space
  • 2.4 - The Long Tail of Search
  • 2.5 - Intent Based Keyword Research
  • 2.6 - Finding Intent & Context
  • 2.7 - Building Customer Avatars
  • 2.8 - Intent Based Avatars
  • 2.9 - Keyword Research Tools
  • 2.10 - Keyword Modifiers
  • 2.11 - Intent Based Keyword Research: Ex. 1
  • 2.12 - Intent Based Keyword Research: Ex. 2
  • 2.13 - Choosing Assets

Module 3: Channels, Optimization, & Ascension

  • 3.1 - The Big Picture
  • 3.2 - How to Choose the Right Channel
  • 3.3 - Ascension as Optimization
  • 3.3 - Channel Optimization: Blog
  • 3.4 - Channel Optimization: Web Page
  • 3.5 - Channel Optimization: Amazon Product Page
  • 3.6 - Channel Optimization: YouTube
  • 3.7 - Channel Optimization: Pinterest
  • 3.8 - Channel Optimization: iTunes
  • 3.9 - Channel Optimization: Review Sites

Module 4: Experience Optimization (UXO and RXO)

  • 4.1 - The Big Picture
  • 4.2 - About Content Management Systems
  • 4.3 - 23-Point Search Marketing Audit
  • 4.4 - Domain Audit: Site Command
  • 4.5 - Domain Audit: Google Webmaster Tools
  • 4.6 - Domain Audit: Google Analytics
  • 4.7 - Domain Audit: Sitemap
  • 4.8 - Domain Audit: robots.txt
  • 4.9 - Domain Audit: Backlinks
  • 4.10 - Domain Audit: 404 Page
  • 4.11 - Domain Audit: Internal Site Search
  • 4.12 - Domain Audit: Navigation
  • 4.13 - Domain Audit: Accessibility
  • 4.14 - Domain Audit: Mobile
  • 4.15 - Page Audit - Value
  • 4.16 - Page Audit: Layout & Design
  • 4.17 - Page Audit: Mobile
  • 4.18 - Page Audit: Keyword Targeted
  • 4.19 - Page Audit: Keyword Cannibalization
  • 4.20 - Page Audit: Cross-Linking and Siloing
  • 4.21 - Page Audit: Shareability
  • 4.22 - Page Audit: Duplicate Content
  • 4.23 - Page Audit: Stranded Page
  • 4.24 - Page Audit: Redirects
  • 4.25 - Page Audit: robots.txt and Meta robots
  • 4.26 - Page Audit: Page Load Speed

Module 5: Earned Media and Link Building

  • 5.0 - Earned Media and Link Building
  • 5.1 - The Big Picture
  • 5.2 - Paid and Owned Media
  • 5.3 - Link Building Today
  • 5.3 - Earning Links: Cross Linking
  • 5.4 - Earning Links: Competitive Research
  • 5.5 - Earning Links: Content that is Generous
  • 5.6 - Earning Links: Build Link Bait
  • 5.7 - Earning Links: Press Releases
  • 5.8 - Earning Links: Getting Out More
  • 5.9 - Earning Links: Create Primary Research
  • 5.10 - Earning Links: Newsjacking
  • 5.11 - The Last Word

What you'll get:

  • The Search Marketing Mastery Course 5 Core Modules
  • 70 Lessons
  • 6 Handouts
  • 5 Quizzes (one for each module)

Plus, upon successful completion of the course and all exams you will also receive:

  • A badge designating you as a Certified Search Marketing Specialist that can be hosted on your website, email signature, and LinkedIn profile…
  • A digital, printable certificate suitable for framing…
  • Status and recognition as a Certified Search Marketing Specialist.

Upcoming Start Dates

Private Team Training:

In-Person Training:

**We are not currently offering in-person certifications.**

Start Dates:

Start dates and session schedules are flexible based on team requirements.

Group Training:

Online Training:

1 Full Day
Tuition: $995

Start Dates:

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