A proven 8-step optimization process for turning existing traffic into more leads and more sales.
Become a Conversion Rate Optimization Specialist
Government grants may be available to cover ⅚ of the cost of having your team trained.
What will I learn?
- Get a crash course in other valuable optimization methods that “move the needle” (including personalization, low-traffic testing techniques and landing page optimization).
- The critical pages that need immediate optimization (and these probably aren’t your worst-performing pages).
- How to use case studies to improve optimization (and which type work the best).
- The key metrics that actually increase the bottom line. (get this wrong and you’ll waste your time and money on useless testing).
- The 3 most effective tools for collecting user data (and how to use them, step-by-step).
- The 3 outcomes of any split test... (and why most marketers ignore one of these outcomes, which is a huge mistake).
- And much, much more...
Course Details & Description
Module 1: Start Here
- 1.1 - Your Instructor
- 1.2 - Here’s What To Expect
- 1.3 - What Is CRO?
- 1.4 - Term List And Lingo
Module 2: Introduction To Optimization
- 2.1 - The Role Of Optimization
- 2.2 - KPI Selection
- 2.3 - Aggregating Data
- 2.4 - Usability Hub Screen Flow
- 2.5 - Hotjar Sessions
- 2.6 - Form Analysis
Module 3: Identifying & Prioritizing Tests
- 3.1 - Page Identification
- 3.2 - Page Prioritization
Module 4: Element Selection
- 4.1 - Case Study Warning
- 4.2 - Copy Tests
- 4.3 - Image Tests
- 4.4 - Navigation Tests
- 4.5 - Search Box Tests
- 4.6 - Videos 4.7 - Overlays
Module 5: Hypothesis Construction
- 5.1 - The Importance Of A Hypothesis
- 5.2 - How To Create A Hypothesis
- 5.3 - Hypothesis Example
Module 6: Test
- 6.1 - Test
- 6.2 - Split Test Basics
- 6.3 - Can I Actually Test?
- 6.4 - Should I Actually Test?
- 6.5 - Principle Of Persuasion
- 6.6 - Campaign Scheduling
- 6.7 - Optimization Calendar
- 6.8 - Test Analysis
- 6.9 - Powerpoint Example Walkthroughs
- 6.10 - Getting A Test Set In VWO
Module 7: Optimization Methods
- 7.1 - Offer Audit
- 7.2 - On-Site Retargeting
- 7.3 - Personalization
- 7.4 - How To Segment
- 7.5 - LPO
- 7.6 - How To Test With Low Traffic
What you'll get:
- The Conversion Funnel Mastery Course 6 Core Modules
- 58 Lessons
- 7 Handouts
- 6 Quizzes (one for each
Plus, upon successful completion of the course & all exams you will also receive:
- A badge designating you as a Certified Customer Value Optimization Specialist that can be hosted on your website, email signature, and LinkedIn profile…
- A digital, printable certificate suitable for framing…
- Status and recognition as a Certified Customer Value. Optimization Specialist.
Upcoming Start Dates
Private Team Training:
Start dates and session schedules are flexible based on team requirements.