Become a Conversion Rate Optimization Specialist

Government grants may be available to cover ⅚ of the cost of having your team trained. 

A proven 8-step optimization process for turning existing traffic into more leads and more sales.

What will I learn?

  • Get a crash course in other valuable optimization methods that “move the needle” (including personalization, low-traffic testing techniques and landing page optimization).
  • The critical pages that need immediate optimization (and these probably aren’t your worst-performing pages).
  • How to use case studies to improve optimization (and which type work the best).
  • The key metrics that actually increase the bottom line. (get this wrong and you’ll waste your time and money on useless testing).
  • The 3 most effective tools for collecting user data (and how to use them, step-by-step).
  • The 3 outcomes of any split test... (and why most marketers ignore one of these outcomes, which is a huge mistake).
  • And much, much more...

Course Details & Description

Module 1: Start Here

  • 1.1 - Your Instructor
  • 1.2 - Here’s What To Expect
  • 1.3 - What Is CRO?
  • 1.4 - Term List And Lingo

Module 2: Introduction To Optimization

  • 2.1 - The Role Of Optimization
  • 2.2 - KPI Selection
  • 2.3 - Aggregating Data
  • 2.4 - Usability Hub Screen Flow
  • 2.5 - Hotjar Sessions
  • 2.6 - Form Analysis

Module 3: Identifying & Prioritizing Tests

  • 3.1 - Page Identification
  • 3.2 - Page Prioritization

Module 4: Element Selection

  • 4.1 - Case Study Warning
  • 4.2 - Copy Tests
  • 4.3 - Image Tests
  • 4.4 - Navigation Tests
  • 4.5 - Search Box Tests
  • 4.6 - Videos 4.7 - Overlays

Module 5: Hypothesis Construction

  • 5.1 - The Importance Of A Hypothesis
  • 5.2 - How To Create A Hypothesis
  • 5.3 - Hypothesis Example

Module 6: Test

  • 6.1 - Test
  • 6.2 - Split Test Basics
  • 6.3 - Can I Actually Test?
  • 6.4 - Should I Actually Test?
  • 6.5 - Principle Of Persuasion
  • 6.6 - Campaign Scheduling
  • 6.7 - Optimization Calendar
  • 6.8 - Test Analysis
  • 6.9 - Powerpoint Example Walkthroughs
  • 6.10 - Getting A Test Set In VWO

Module 7: Optimization Methods

  • 7.1 - Offer Audit
  • 7.2 - On-Site Retargeting
  • 7.3 - Personalization
  • 7.4 - How To Segment
  • 7.5 - LPO
  • 7.6 - How To Test With Low Traffic

What you'll get:

  • The Conversion Funnel Mastery Course 6 Core Modules
  • 58 Lessons
  • 7 Handouts
  • 6 Quizzes (one for each
    module)

Plus, upon successful completion of the course & all exams you will also receive:

  • A badge designating you as a Certified Customer Value Optimization Specialist that can be hosted on your website, email signature, and LinkedIn profile…
  • A digital, printable certificate suitable for framing…
  • Status and recognition as a Certified Customer Value. Optimization Specialist.

Upcoming Start Dates

Private Team Training:

In-Person Training:

**We are not currently offering in-person certifications.**

Start Dates:

Start dates and session schedules are flexible based on team requirements.

Group Training:

Online Training:

1 Full day
Tuition: $995

Start Dates:

No data was found