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Success with Digital Blog
One of the most effective ways to manage all the tasks it takes to complete a project, including who needs to do what and by when, is by using a project management software. It is honestly worth the time and investment now to make task and project management easier going forward.
Here’s (almost) everything you need to know to get started choosing the right project management software for your team.
The Customer Value Journey is the basis of all marketing strategies. Here’s a breakdown of exactly what the 8-Stage Customer Value Journey is and why it’s so important that your business have one.
The six-stage flywheel process that I use with all of my consulting clients and in the DigitalMarketer ELITE Coaching Program. After mapping your Customer Value Journey (CVJ) then you can accelerate growth by implementing the Six-Stage Flywheel.
Growing a business is even harder. Figuring out how to achieve growth is perhaps the biggest challenge your business will face, and it can make or break your business. But it's not time to panic because it is totally doable.
Do you know the metrics that you should be tracking in your service-based business? There are seven metrics that you should be tracking if you run a service-based business or even a project-based business.
Most businesses do not die of starvation; they do not die of a lack of ideas. Most businesses die because they have too many ideas. They don't know where to look and they don't know where to start because there are so many ideas and so many things that they want to implement that they almost freeze up and then never get things done.
Although success can look significantly different depending on what you do, almost every business can track success with one thing: The right metrics.
For new eCommerce clients, we often get asked what online payment processor is best, so we’ve compiled this reference guide for the top payment processors that our clients use: Stripe, Square, PayPal, and MindBody.
Trying to navigate the ever-growing world of digital marketing alone can be a nightmare. It’s not exactly something they teach you in school. The Digital Marketing Mastery course breaks down this world for you and teaches you everything you need to know at a comfortable pace. Our first week covered core concepts of digital marketing. This included An introduction to digital marketing for small businesses Learning how to understand your customers on a deeper level Taking you through the Customer Value Journey (CVJ) Week one started off with learning some basics. We went over what digital marketing is, digital vs traditional marketing, and what going digital can do for a small business. (Spoiler alert: Make you a lot of money!) In my opinion, this was a perfect introduction to digital marketing in general and leaves me feeling confident to face more complicated lessons. Two of the largest focuses of this week were about understanding your customers and the Customer Value Journey (see my CVJ homework worksheet below!). We were taught how to determine who your target customer base is and exactly how to target their specific needs. If you know your customer, you know what to sell them and how to do it.
Nothing will sink your Facebook group faster than lack of participation by the members. So one of your primary objectives as the group administrator needs to be encouraging engagement on posts that you create and getting others in the group to post their posts in the group. One of the most effective ways to increase engagement in your group is to ask questions! People love to answer questions because it gives them an opportunity to talk about what they like, don’t like, give opinions, and offer advice. You can ask on-topic questions at random, or have a “Question of the Day”. In asking questions of your group, you’ll not only create engagement, but you’ll also gain valuable insight into what your ideal customers want to know or learn, and that will help when you begin to offer them products to purchase. If you’re having a problem coming up with questions to ask in your group, try this: Do a simple google search but start your search term with a “question word” such as why, are, who, etc. Just use the word, and your search term, and see what comes up! You’ll get lots of ideas for lots of questions this way, and it can help to write them all down or keep them in an online document that you can refer to when you’re stumped for a new question to ask. Another great idea is to ask your group members about their experiences. “Have you ever had to … ?” “What do you do when … ?” “What’s your personal experience with … ?” These types of questions create an opportunity to have your members tell a story about their experiences, and people love to tell and hear stories, so it’s a win-win for everyone involved. And don’t forget to add your stories, too! When you first open up your group, you’ll have to bear the burden of most of the content that gets posted. Set up a posting schedule so that you’re creating a consistent stream of valuable information in the group. Keep track of the times of the day when you get the most engagement on your posts, and tailor your posting schedule to those times. After awhile you should see more and more people contributing on their own, as it becomes more hands-off for you. Hope enjoyed this blog post and let me know if you have any questions in the comments.
